The 7 typical profiles of consumers who need self-storage or a storage unit

In a society where lifestyles are constantly evolving, furniture storage and storage unit rental are essential solutions. These services meet a wide range of needs: transitions, lack of space or specific projects. Whether you’re an individual looking to declutter your home, a growing family, or a professional looking for space to optimize your business, modern storage spaces offer flexibility, security and tailored management options. Here’s an analysis of typical profiles and their motivations:

1. Movers in transition

Moving house often means an urgent need for temporary storage. Between two homes, these consumers are looking for a rental unit to store their furniture and belongings safely until their next move.

What drives them :

- Stress linked to the uncertainty of the transition.
- The need to protect essential assets while freeing up space.
- Flexibility to deal with unforeseen events.

What they’re looking for:

- 24/7 access for maximum flexibility.
- Enhanced security to protect their property.
- Flexible weekly or monthly contracts.

2. Interior renovators

During renovation work, there’s not enough space to protect furniture and valuables. A ventilated storage unit is the ideal solution to prevent dust and splash damage.

What drives them :

- Protect their goods from damage (dust, humidity).
- Gain peace of mind by knowing that their belongings are safe while the work is being carried out.
- Time flexibility, as the duration of renovations is often uncertain.

What they’re looking for:

- A clean, dry environment.
- Practical facilities with nearby parking and equipment (forklifts, pallet trucks).
- A rental period that can be adjusted according to the duration of the work.

3. Passionate hoarders

In a society where consumption is king, some people quickly run out of space. A storage unit is the ideal way to keep your precious items without cluttering up your home.

What drives them :

- Emotional attachment to accumulated objects.
- The desire to keep their possessions out of their living space.

What they’re looking for:

- A small rental space adapted to their needs.
- Permanent access to add or remove items.
- A secure area to prevent theft or damage.

4. Nomadic professionals

Entrepreneurs or craftsmen often need storage space to store their equipment or archives, without the hassle of an expensive warehouse.

What drives them :

- Lower fixed costs compared with commercial premises.
- Need flexible access for day-to-day operations.
- Securing often expensive equipment.

What they’re looking for:

- Easy access for quick tool retrieval.
- Optimum security to protect expensive professional equipment.
- A flexible solution with the option of changing storage units to suit your business.

5. Growing families

With the arrival of children, families find themselves short of space. Renting a storage unit allows them to temporarily store clothes, toys or furniture without having to part with their belongings.

What drives them :

- Anticipating the future while freeing up space in everyday life.
- Preserve expensive or sentimental items, such as baby furniture.

What they’re looking for:

- Well-ventilated storage to preserve their belongings.
- Geographical proximity for easy access to business.
- Flexible contracts tailored to their evolving needs.

6. Expatriates or people on business trips

Expatriates and long-term travelers use self-storage to secure their belongings in their absence.

What drives them :

- Leave their belongings in a safe place without disturbing their loved ones.
- Reduce the costs of unused housing by storing essential goods.

What they’re looking for:

- Guaranteed security with video surveillance.
- Long-term options with sliding-scale rates.
- Simplified management with the option of delegating access.

7. Enthusiasts or collectors

Whether it’s art collections, wine or sports equipment, these consumers are looking for a rental unit to store their items in optimal conditions.

What drives them :

- Preserve the quality of their goods thanks to optimal conditions (temperature, ventilation).
- Manage limited space at home.

What they’re looking for:

- Controlled temperature and ventilation to prevent damage.
- Permanent access so you can enjoy your property at any time.
- Enhanced security to protect precious objects.

Discover storage solutions tailored to your needs

At Stockeet, we offer flexible solutions for each of the 7 typical profiles: whether you’re moving, renovating, running out of space, or have professional or specific needs, we’ve got a solution for you.

Choose from a wide range of boxes: from small units for personal items to large spaces for furniture or equipment. Access your box 24/7, enjoy enhanced security with video surveillance, and transparent rates from CHF 54 per month – the lowest on the market, with no hidden costs.

The 7 typical profiles of consumers who need self-storage or a storage unit

1. Movers in transition

2. Interior renovators

3. Passionate hoarders

4. Nomadic professionals

5. Growing families

6. Expatriates or people on business trips

7. Enthusiasts or collectors

Discover storage solutions tailored to your needs

Box storage Switzerland

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